Revolutionizing Bike Certification in Australia

Rideworthy is Australia’s first digital platform dedicated to bike certification, built to serve both cyclists (B2C) and bike shops (B2B). Replacing outdated paper inspections, it offers a secure, standardised, and fully digital process with instant bookings, tamper-proof certificates, and Google Maps integration.

Launched between November 2024 and January 2025, Rideworthy solves industry pain points of fragmented services, manual paperwork, and lack of standardisation.

Revolutionizing Bike Certification in Australia

Domain	https://rideworthy.com.au/
Location	Australia
Timeline	November 2024 – January 2025
Services	Product discovery, Frontend Development, Backend Development, Online Marketplace Development
Team	1 Project Manager, 1 Team Lead, 1 Backend Engineer, 1 QA Engineer
Technology & Integration	WordPress, HTML, CSS, API Integration, Stripe Payments, Google Maps API

Timeline

We completed the Rideworthy platform in three focused phases over 12 weeks:

November 2024 – Discovery & Prototyping
- Conducted market research and competitor analysis
- Finalised wireframes and user journeys
- Designed initial UX/UI prototypes
December 2024 – Development & Integration
- Built frontend with WordPress + custom HTML/CSS
- Developed backend with membership tiers, scheduling, and certificate generation
- Integrated APIs for Stripe payments, Google Maps, and notifications
January 2025 – QA, Pilot & Nationwide Launch
- Rigorous cross-browser and device testing
- Ran pilot program with Melbourne bike shops
- Rolled out nationwide across urban and regional Australia

This timeline ensured a fast, high-quality release, allowing Rideworthy to enter the
market at the peak of summer cycling season

Challenges

Fragmented Services

Independent bike shops with no central platform for
inspections.

Manual Processes

Paper-based certification, inconsistent scheduling, and
low visibility.

Lack of Standardisation

No unified system to track certifications, increasing
risks of fraud.

Business Visibility

Small shops in regional areas struggled to be discovered
online.

Our Solution

We designed and developed Rideworthy to directly address these challenges with a B2B-B2C ecosystem focused on safety, accessibility, and growth.

User Experience

B2B Dashboard – Shops manage subscriptions, appointments, and digital certificate issuance.
B2C Application – Cyclists upload bike details, book inspections, and receive secure QR-coded certificates.
Google Maps Integration – Certified shops appear as pins with filters for location, ratings, and availability.

Custom Integrations

Stripe Payments for secure subscription and certification transactions.
API-driven Certificate Generation with tamper-proof verification.
Notifications & Scheduling to streamline bookings and reminders.

Time Efficiency

A 3-month agile rollout ensured delivery within the tight timeline.
Led the end-to-end delivery process – from discovery and prototyping to full-stack development and quality assurance – culminating in a successful pilot launch in Melbourne before scaling the solution nationwide.

Results & Impact

For B2B Users (Bike Shops)
- Revenue Growth – 25–40% uplift in certification bookings.
- Efficiency Gains – Dashboard reduced admin time by 50%.
- High Retention – 85% subscription renewal rate, with many upgrading to premium plans.
For B2C Users (Cyclists)
- Convenience – Certification time reduced from 7 days to 48 hours.
- Safety Assurance – 15,000+ digital certificates issued.
- Accessibility – Regional cyclists gained equal access to certified providers.
Broader Impact
- Environmental – Promoted safer cycling, supporting Australia’s net-zero goals.
- Economic – Injected AUD 2M+ into small bike businesses.
- Data Insights – Analytics revealed rising demand for e-bike certifications post-2024 regulations.
Key Metrics (Jan 2025)
- Active B2B Users: 550+
- Certifications Issued: 18,000+
- Website Visits: 25,000+
- Google Maps Pins: 500+ shops
- B2C Retention Rate: 78%

Conclusion

Rideworthy has transformed bike certification in Australia from a manual, fragmented process into a digital-first, standardised ecosystem. With its successful launch and rapid adoption, the platform has empowered businesses, protected cyclists, and set new safety benchmarks.

Looking ahead, Rideworthy will expand with AI-powered diagnostics, insurance partnerships, and national safety campaigns, continuing its mission to make cycling safer and more accessible across Australia.