Australia’s first ‘Legacy Agency’ model is transforming how property investment is approached. By combining personalised guidance with advanced data analysis.
this approach offers an end-to-end service that supports clients from property selection through to post-purchase mentorship. With a strong focus on long-term relationships and tailored strategies, expert advisors leverage cutting-edge technology and in-depth research to identify the nation’s next high-growth locations — empowering investors to make confident and informed property decisions.
The goal is to leverage Meta advertising to boost brand awareness among Australian property investors and generate high-quality leads. By highlighting the unique ‘Legacy Agency’ approach and expert-driven services, the aim is to reach potential investors, build trust, and convert interest into meaningful business opportunities.
To focus on better quality leads, we can plan to launch a new website lead campaign targeting high-intent users, people who are more likely to be seriously interested in property investment guidance services, not just downloading a brochure.
We focused on the users with higher purchase intent by targeting:
In April, we paused underperforming campaigns and launched new ones with new strategy.
The budget flow was increased, which helped boost the overall lead count. As a result, the CPR also improved with the average of $38.18.
In May, we generated 248 leads by launching a lead magnet campaign using Facebook’s native lead form, alongside a generic lead campaign to drive up lead numbers.
In June, our performance remained consistent, generating 250 leads from the campaigns.
