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LDM Motor Group 

LDM Motor Group is a trusted specialist in pre-owned commercial vehicles, including utes, trucks, vans, and more, serving New Zealand customers from Cape Reinga to Bluff. From Crafter vans and Land Cruisersto flat-deck and tip trucks, they offer a wide array of options tailored to a business or individual’s needs

LDM Motor Group 

Project Overview

Challenges

When we took over the Google Ads account in June 2025, the business was struggling to achieve efficient results from its campaigns. Despite ongoing ad spend, the performance was not translating into meaningful conversions.

  • Low conversion rates and high cost per acquisition (CPA).
  • Weak campaign structure with broad, unfocused keywords.
  • Generic ad messaging misaligned with customer intent.
  • Landing pages that were not optimized for engagement and form submissions.
  • Lack of clear targeting, which diluted performance insights.

Key Highlights

Wide range of commercial vehicles tailored to different needs.

Flexible finance and insurance solutions for hassle-free ownership.

Nationwide delivery, often with subsidised freight.

Strong customer reputation built on transparency and reliable service.

Solution

To overcome these challenges and drive stronger performance, we implemented a structured optimization strategy that focused on improving both efficiency and lead quality. The key actions included:

Campaign Restructure & Keyword Segmentation

  • Created dedicated campaigns for ‘Used Utes’ and ‘Commercial Vehicles’ with high-intent keywords while pausing low-performing ones.

Ad Copy Enhancement

  • Developed persuasive ad copy showcasing LDM’s unique offerings like nationwide delivery, finance, and tailored vehicle fit-outs.

Landing Page Optimization

  • Recommended clearer calls-to-action, streamlined lead forms, and stronger ad-to-page consistency.

Results

Following the strategic optimizations, the account demonstrated measurable improvements in both efficiency and lead generation. The campaigns not only reduced acquisition costs but also delivered higher-quality conversions while maintaining overall spend. Key performance outcomes included:

  • Impressions: Increased from 63,933 to 94,236, reflecting a +47.4% growth in overall visibility.
  • Conversions: Improved significantly from 21 to 35, achieving a +66.7% uplift in lead generation.
  • Cost per Conversion (CPA): Reduced from NZD 138.28 to NZD 81.78, marking a -40.8% decrease in acquisition cost.
  • Conversion Rate: Rose from 1.44% to 2.26%, a +57.7% improvement in efficiency.
  • Clicks: Increased slightly from 1,463 to 1,546, delivering a +5.7% growth in traffic.
  • Average CPC: Dropped from NZD 1.98 to NZD 1.85, a -6.7% reduction in cost per click.
  • CTR: Declined from 2.29% to 1.64% (-28.3%), as a result of focusing more on qualified traffic rather than broad reach.
  • Total Cost: Slightly reduced from NZD 2,903.88 to NZD 2,862.27, achieving a -1.4% decrease in overall spend while driving stronger results.

Conclusion

Through structured optimizations in campaign setup, ad copy, landing pages, and bidding strategies, LDM Motor Group achieved measurable improvements in lead generation. The business now generates significantly more conversions at a much lower cost per acquisition, making the campaigns scalable and sustainable. The focus on targeting ensures budget is allocated where intent is strongest, creating a solid foundation for future growth.