Curated Vintage Homewares & Artisan Furniture An Australian boutique offering a curated collection of vintage furniture and artisan-crafted homewares inspired by the Wabi-sabi philosophy faced ongoing challenges with online visibility. Despite working with several SEO agencies, the business struggled to attract targeted traffic and increase revenue. Low organic traffic and limited conversions were restricting growth potential.
Our team was approached to optimise the digital strategy. After a comprehensive analysis of existing SEO efforts, we identified key areas for improvement, particularly in audience targeting and refining the website’s content strategy.
Our efforts led to a remarkable improvement in the Store’s SEO performance:
Active Users:
Organic Traffic:
Organic Revenue
A sharp rise in active users points to stronger brand presence, better audience targeting, and lasting customer connections.
Improved keyword targeting and content visibility attracted more qualified traffic to the website.
Enhanced product descriptions, value-driven messaging, and stronger local SEO translated into higher purchase conversions from organic traffic.
By implementing a well-rounded SEO strategy focused on the right audience, content optimisation, and competitor analysis, the business achieved a significant improvement in online performance. A 513.69% increase in organic traffic highlights the impact of tailored digital strategies. The website is now positioned for sustained growth, with greater revenue potential and a stronger, more engaged customer base.
